
Alaina Leverenz, PhD
Assistant Professor of Marketing
Robert W. Plaster School of Business
Recent Publications & Presentations
BOOK CHAPTERS:
Brann, M., Leverenz, A., Bute, J. J., Holman, A., & Horstman, H. K. (2025). Using narrative to empower, educate, and make sense of reproductive loss. In L. B. Carper (Ed.), Innovative approaches to the use of narrative in health communication research (pp. 27-50). Vernon Press
RECENT PUBLICATIONS:
Leverenz, A., Horstman, H. K., Lukowski, A. F., & Bohanek, J. G. (2024). Communicated resilience in mothers’ narratives about the diagnosis and birth of their child with Down syndrome. Journal of Family Communication, 25(1), 17–36. https://doi.org/10.1080/15267431.2024.2426240
Horstman, H. K., & Leverenz, A. (2024). “It's like rowing upstream in the dark:” Using metaphors from pandemic pregnancy to inform messaging for future public health crises. Communication Reports. https://doi.org/10.1080/08934215.2024.2303649
RECENT PRESENTATIONS:
Leverenz, A. (2025, November). Narrative identity: Female family member stories and shaping the self. National Communication Association Convention. Sponsored by Family Communication Division.
Leverenz, A. (2025, November). Intergenerational female family member stories about sexual health and HPV. National Communication Association Convention. Sponsored by Family Communication Division.
Brann, M., Leverenz, A., Bute, J. J., Holman, A., & Horstman, H. K. (2025, May). Narrative’s role in empowering the storyteller and storylisteners about reproductive loss. D.C. Health Communication Conference.
Leverenz, A. (2024, April 5). Uncertainty management strategies in stigmatized family communication on women’s sexual health: Implications for health behaviors. Panel: The role of health communication in understanding and combatting stigma. Kentucky Conference on Health Communication.